Logos & Branding Tip #2

Why are logos so important?

Identification & Branding For Business: Companies and corporations need public identities too. For centuries now, businesses across the planet have been contracting with designers and artists to create distinctive symbols that would command as much respect as those of earlier times.

In their earliest forms, the ornate wordy character of some of these symbols was no particular problem because their use was fairly limited.

Today, however, the problems associated with corporate identification and logos have greatly intensified, largely due to the nature of the media used to reproduce them. Firms must instantly identify themselves in full color as well as black and white.

The logo must be clearly readable whether they might appear in magazines, newspapers, the Internet, on the sides of trucks, billboards, television, signage or on uniforms, as well as stationery, business forms, product labels, boxes, displays or tradeshow booths or even the smokestacks of sleek pleasure ships. The diverse exposure of a logo demands clear and exact designs that can be easily reproduced to any size needed – in some cases from nearly the head of a pin to that of a football field – while remaining recognizable and identifying the company or group quickly and easily.

Your average prospect is bombarded with thousands of written and verbal messages daily. Words, pictures, and sounds become a blur. But a well-thought-out graphic symbol can easily be remembered. We all know that the mind can draw many conclusions after one quick glance at something. To take full advantage of that fact, your new logo should convey images that help the viewer create the conclusions you want them to have about your company, corporation, product or service. Your company and your products want to be seen as professional…not less!

Our logos are reflections of the care we take to represent, brand, and market you, your products, your company or corporation for all the world to see.

“With more than four decades of experience and modern design concepts, we guarantee your satisfaction…period!” Jack Potter

The Next Tip: we will talk about the importance of marketing positioning in today’s business. Stay tuned for Tip #3

©2013 by J. Brooks Potter Marketing, All rights reserved.