Logos & Branding Tip #6 

What’s important about Monogram logos? 

The Monogram Logo: The monogram comes to us mainly from the garment industry. Used as an identification device on men’s and women’s shirt cuffs, it features two or three letters hooked together and embroidered on a garment to identify its owner and otherwise make a statement of quality, expense or style. This solution is simple but can have quite an impact. Some stellar examples are IBM, RCA, MMM – later changed to 3M., AAA Club, AARP, CBS, NBC, ABC and many many more. I’m sure you can think of many yourself.

In the example above the N.E.O. are the product’s initials but also form the word NEO which is NEW. Not only clever but a helpful branding image.

Look at your logo and branding. quick, what images come to mind? Your company logo communicated much more than just your company name. It screamed to the viewer: Professional! Creative! Dull! Classy! Boring! Disorganized! Economical! Cheesy! Trustworthy! Cutting edge! It left impressions. Getting your company’s logo to slam home the right message about your business or product, at the right volume, is vital. Ultimately, your business logo must convey clearly what your company does.

A logo—whether a unique typeface, monogram, or clever symbol—is your company’s first statement about its marketing position and its branding.

Your average targeted prospect is bombarded with thousands of visual messages daily, so words become a blur. But a well-thought-out graphic design is easily remembered. We all know that the mind can draw many conclusions after one quick look. To take full advantage of that fact, your logo should convey the right images that help the viewer create the conclusions you want them to have about your company or corporation. A positive impression that leads them to buy!

The Next Tip: we will talk about the symbol or pictogram logo, the one that speaks to us through an image, and its uses. Stay tuned for Tip #7

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