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Small Business
Marketing Guidebook

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Web Site Design

Corporate & Product   Web Site Design

A website should be instantly interesting, persuasive and it should make a strong impression. Web sites are one of the most important and low-cost ways to get your marketing message, corporate and product branding and positioning viewed by millions of potential customers.

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Electro Rent Corporation engaged us to redesign their rather dated website. We were up to the challenge. With their experience in Rent/Lease/Purchase industry and our expertise in marketing communications and website design, it made a perfect marriage.

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WEBSITE DESIGN TESTIMONIAL: “Potter Marketing & Branding’s redesign of our Web site has been very well received by focus groups and management. Your re-work of our sales-critical RFQ section drew comments for its clean design, clear writing, and ease of use in a crucial business process. Additionally, PM&B’s turnaround time was reliably fast because Jack and his team were willing to work long hours to meet deadlines and deal with many changes.”  Electro Rent Corporation, Karen Von Gunten, Ad Manager

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Electro Rent Corporation – Test Equipment Home Page

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Nature’s Embrace Organics came to us needing everything. We started with a corporate logo, product logo, product labels, brochures, point-of-sale literature and posters, trade show booth graphics, and finally a complete website that included all of the logos and branding and the corporate positioning. Below is the NEO Home Page.

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TESTIMONIAL: “Potter Marketing & Branding provided us with professional, artistic, and effective marketing materials. All of our needs were met with a complete understanding of what was essential and of where we wanted to go with our marketing. Guidance was offered whenever necessary. All of our deadlines were met. We were always offered a variety of ideas and designs enabling us to choose the best for what was needed. The problem is that all of the ideas and designs were great, making choosing very difficult.” Doris Caitak, Director, Nature’s Embrace Organics

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Nature’s Embrace Organics – Web Home Page

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Hirsch Electronics tasked Potter Marketing & Branding to collaborate with another firm providing heavy programming. We provided ideas and much of the visual content that produced an award-winning site, helped Hirsch move to much higher sales, becoming very attractive to bigger corporations, and eventually, the company was purchased by the Identive Group, Inc. A win-win!

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TESTIMONIAL: “I have worked with Jack Potter and his Potter Marketing Team for over a decade. We now benefit from the efficiency of a partner that knows our business, knows our style, and knows how we think. Today they work just as smart and just as creatively to earn our business as they did ten years ago. Potter Marketing truly is a strategic partner to Hirsch Electronics.”  Rob Zivney, VP Marketing, Hirsch Electronics Corporation/Hirsch Identiv

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HirschWeb2

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