Small Business
Marketing Guidebook

* = required field

Follow Us On:

Product Packaging

 Product Packaging &

 Point-Of-Sale Promotion

At Potter Marketing & Branding we know that all products need packaging in one form or another. Packaging is not only for retail products but also for almost any product or service. Proper designs help the product leap into the hands of the targeted public. Bad designs just lie there and later become residents of the discount stores or worse. To ensure proper graphic designs, many successful companies employ marketing research and impression testing to ensure their ROI.

Nature’s Embrace Organics

NEO came to us as a “Start-Up needing everything. We started with a corporate logo, a product logo, and then product labels, brochures, point-of-sale literature and posters, trade show booth graphics, and finally a complete website that included all of the logos and branding and the corporate positioning.

Native State Organics - Corporate Logo

Native State Organics – Corporate Logo


Nature’s Embrace Organics – Product Line Logo


Nature’s Embrace Organics – Product Line Labels & Window Poster


Nature’s Embrace Organics Website Home Page


NEO Facial & Hair Cosmetic Product Line

NEO Mini-Brochure

TESTIMONIAL: “Potter Marketing provided us with professional, artistic and quite effective marketing materials. All of our needs were met with a complete understanding of what was essential and of where we wanted to go with our marketing. Guidance was offered when necessary. All of our deadlines were met. We were always offered a variety of ideas and designs enabling us to choose the best for what was needed. The only problem, the ideas and designs were all great, making choosing the best very difficult.” Doris Caitak, Director of Nature’s Embrace Organics & CFO of Native State Organics, Inc.

NEO- Facial Care Product Line


Freewinds Cruise Ship

Toiletry Label Designs

The Majestic Cruise Lines came to us needing professionally designed labels for their in-cabin toiletry bottles as-well-as for their gift shop. Bright and colorful, our designs did the job, brilliantly!

Freewinds - Bathing Product Labels 3

Freewinds – Bathing Product Labels 3


Below are more examples of packaging, labels,and point of sale promotion. Enjoy!

Mac Software

Self Study Boxes

Root Rack “For Brown Thumb Gardeners

TabMaster Can & Bottle Opener

Qwiky Note – Fill in the Blanks Notes

Weed Seed “For Brown Thumb Gardeners”

Crumrine Western Belt Buckle Catalog 

Call us today and become memorable!

Florida & California Offices:  949.636.6382