What’s important about Symbol or Pictograph logos? Tip #7/15
Logos & Branding Tip #7
What’s important about Symbol or Pictograph logos?
The Symbol or Pictograph logo: The symbol or pictograph is the only type of logo that tells the story in picture form at a glance. The real art here is to capture the essence or uniqueness, to clearly evoke a feeling or concept and/or to establish a position for the company or product.
The symbol or pictograph can stand for or take the place of the firm or product it represents, and thus it can be an aid to memory. With the decline in literacy apparent today, symbols are needed to bridge the educational gap as well as to aid in communicating between countries in this global community.
A well-thought-out symbol design is easily remembered. We all know that the mind can draw many conclusions after one quick look. To take full advantage of that fact, your logo should convey the… Continue reading
What’s important about Monogram logos? Tip #6/15
Logos & Branding Tip #6
What’s important about Monogram logos?
The Monogram Logo: The monogram comes to us mainly from the garment industry. Used as an identification device on men’s and women’s shirt cuffs, it features two or three letters hooked together and embroidered on a garment to identify its owner and otherwise make a statement of quality, expense or style. This solution is simple but can have quite an impact. Some stellar examples are IBM, RCA, MMM – later changed to 3M., AAA Club, AARP, CBS, NBC, ABC and many many more. I’m sure you can think of many yourself.
In the example above the N.E.O. are the product’s initials but also form the word NEO which is NEW. Not only clever but a helpful branding image.
Look at your logo and branding. quick, what images come to mind? Your company logo communicated much more than just your company name. It screamed… Continue reading
What’s important about Typeface logos? Tip #5/15
Logos & Branding Tip #5
What’s important about Typeface logos?
The Typeface Logo: The typeface solution seems easiest, but it can be quite time-consuming and tricky. Most typeface logos include a clever use of type to identify a product, service or company in such a way as to make it unique. Many designers have gone to extremes by designing whole alphabets for the exclusive use of their client as an unusual form of identification. This can be quite effective. Designers have used the various letters forms and the sequences of these forms in spelling the name to create a feeling or style that sets their client apart.
Sometimes the word is the symbol that creates the desired effect. Another importance is that typeface logos tend to be quite a bit easier on your corporate budget.
Whether your new logo is a unique typeface, monogram, or clever symbol—it is your company’s first statement about its marketing… Continue reading
Logos & Branding Tip #4/15
Logos and Branding Tip #4
What about branding and image continuity?
Power Hiring Collateral Integration of Presentation Folder, Brochure, 8 Panel Mini-Brochure and Post Cards
Image Continuity: Image continuity is the key to launching and maintaining a new visual communications program or updating an old one. This continuity should extend through all the various communication materials. A logo program includes a set of recommended company colors, as well as stringent guidelines for the use of the logo in all forms of communication media from print, outdoor billboards & bus shelter signage, vehicle signage, product packaging, labels through television and the Internet. Nothing should be left un-branded. Nothing!
Corporate image as an overview, permeates all areas of corporate communications. It can achieve the intangible and the stated goals of any organization with the desired impact on the target market. The market will feel good about the company or product and will buy!
All logos can be reduced… Continue reading
Logos & Branding Tip #3/15
Logos & Branding Tip #3
Are logos still important in today’s
fast-paced businesses?
Logos & Branding: In this over-communicated world, the average person is bombarded with thousands of messages per day from every imaginable direction. Words become a blur, but a well designed logo gets remembered.
An Image, in the form of a logo, sets the stage for all else to follow. Your logo is the first utterance of your firm’s market positioning. Image of the firm or the product must be included in all discussions concerning communication with a target market. The logo must be memorable at a glance, convey trust and stability and represent the goals, achievements and positioning of the company or product.
Shouldn’t your new logo be a professional statement?
Shouldn’t it reflect your company’s best image?
Shouldn’t your new logo be memorable?
No Clear Message – Many businesses have not yet worked out their marketing message, nor updated their logos for… Continue reading
Why are logos so important? Tip # 2/15
Logos & Branding Tip #2
Why are logos so important?
Identification & Branding For Business: Companies and corporations need public identities too. For centuries now, businesses across the planet have been contracting with designers and artists to create distinctive symbols that would command as much respect as those of earlier times.
In their earliest forms, the ornate wordy character of some of these symbols was no particular problem because their use was fairly limited.
Today, however, the problems associated with corporate identification and logos have greatly intensified, largely due to the nature of the media used to reproduce them. Firms must instantly identify themselves in full color as well as black and white.
The logo must be clearly readable whether they might appear in magazines, newspapers, the Internet, on the sides of trucks, billboards, television, signage or on uniforms, as well as stationery, business forms, product labels, boxes, displays or tradeshow booths or even the smokestacks of sleek pleasure… Continue reading
Logos & Branding Tip #1
Logos & Branding Tip #1
What is a logo?
Logos & Branding – A Short History: For thousands of years, groups of all types have used symbols, patterns and colors to identify themselves and their belongings.
In Western Europe, during the Middle Ages and on up to present time, the “Coat of Arms” served as a way to identify royal families.The aristocracy in Japan identified their families with a “mon,” a circular design incorporating flowers or animals. For centuries in China, artists have been using a “chop” to symbolize their name on their drawings, paintings and art of all types.
In Scotland, a particular “plaid” in the family’s clothing identified each clan. These symbols brought an air of respect to the families and meant to the illiterate “watch out,” “keep your hands off,” “this belongs to us” and much more. Emblazoned on carriages, castles, stationery and sealing wax, these symbols soon became the first public identity devices.… Continue reading