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Jack Potter Bio

Jack Potter

Jack Potter, Founder, CEO, Creative Director & Logosmith


Jack Potter’s job, as he sees it, is to understand, to help define his clients’ goals and to architect the “big-picture” approach that delivers the exact results his clients need and want.

Jack coordinates and integrates all market research and surveys, marketing plans, creates corporate or business logos, implements and guides branding, PR, advertising and direct mail campaigns. He also creates or oversees any graphic design needed so that his firm’s measurable, real-world creative products actually do help his clients flourish and prosper.

Jack led his team at Potter Marketing & Branding to the longest continuous record of marketing success in Orange County, California and now is doing it in Clearwater, Florida. As a successful entrepreneur, Jack says his track record of success is due to his philosophy of “always giving clients more than they expect.” “We deliver in abundance,” he says.

Major awards – Jack and Potter Marketing & Branding have won more than 30 national and regional awards for creativity and excellence, working with multi-million-dollar national, local high-tech, business-to-business, and business-to-consumer companies and start-ups.

Born in South Texas, Jack adopted Southern California as his home in 1967 and lived there up until 2006. He and his wife now reside in Clearwater, Florida.

Jack knows the value of giving something back to his business community as-well-as his local neighborhood communities. Jack belongs to and contributes to the following non-profit organizations:

Artists In Action International, Founder, COB

Artists for a Better World, Fun Artist & Supporter

Painters for Human Rights, Fun Artist & Supporter

Clearwater Downtown Partnership, Member

Toastmasters of Tustin, CA, Founding Member

FairTax (Citizens for Alternative Taxation), Supporter

Citizen’s Commission on Human Rights, Supporter

The Way To Happiness, Clearwater, Supporter

Easter Seals, Fundraiser

Community Preparedness Group Int, Inc. PR, Supporter


Jack is currently listed in:

2017-18 Worldwide Registry for Business Professionals

Who’s Who in Executives & Professionals

Who’s Who in Executives & Businesses

Who’s Who in Media & Communications

Who’s Who in Finance & Industry

Who’s Who in the West

Who’s Who in America

Who’s Who in the World


Jack’s education: After attending Illinois State University for his freshman year to learn to teach art, Jack then switched to the University of New Mexico at Albuquerque where he graduated with a Bachelor of Fine Arts and Advertising & Marketing graphics…so that he could create art.

Jack’s hallmark in business is his refreshingly straightforward and open communication. He invites it. Meet with him and get your new project rolling. Call him, he is a good listener.

California & Florida Offices: 949:636.6382