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Marketing Guidebook

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Are you Lured & Hooked by DIY logo software? Are You Tempted by $5 or $99 logo websites? A single word of advice…don’t!  You’ll have a plate full of regrets, if you do!

Hiring a professional designer to develop your new logo and branding campaign is really the only sensible solution and… it’s an absolute must for your campaign’s success.

But, before hiring that new logo designer, look at many of them, view their samples and recent work. Check their longevity and track record in the field. Read their reviews and success stories. Remember aesthetics are important but chemistry is key. Can you work with them?

A great logo should be a perfect blend of insight, creativity and communication, but you cannot have insight without information. If your logo designer does not request the details of your business, any professional research done, details about your product or service and a profile of your target market, find a better designer!

High price is no guarantee of great work and neither is a low one…you often get what you pay for. Cheap usually equals amateur. Cheap, in the long run, is not cheap at all. It usually means that in a very short period, all of your branding and promotional literature has to be redesigned and reprinted at a much, much, greater cost.

You don’t often have a second chance at a first impression. The question you might really want to ask is, “How much business did an amateur logo and branding campaign cost my business?”  Let’s face it, you won’t get a professional logo by hiring an amateur. That would be a very false expectation…in the extreme!

Pay well for excellence! Get the reward of a superior logo that transcends the average, rises above all the noise and sets the standard for your whole company’s branding efforts. With 5 decades of experience and more than 1250 corporate logos designed, waste no more time, call Jack Potter today, a good listener he is.

Pro logos are for savvy CEOs!

Call Jack Potter @ 949.636.6382, He’s got the experience!

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The new phone number is 949.636.6382


fashion logos


YES! We are passionate about our logo craft!

Potter Marketing & Branding was founded in January of 1971 and for the past 49 years has specialized in the creation of corporate logos, product logos, and branding. Our experience has gained us invaluable knowledge in what it takes to communicate your message to your potential clients. We’ll get your product or service to stand out and rise above the noise. Done properly, your prospects will purchase from your business and NOT your competitors! 


Jack Potter, Founder, Creative Director & Master Logo Smith


TESTIMONIAL: “I used Potter Marketing & Branding to create our logo/corporate image for my new consulting firm, Vision Practice Management, Inc. Jack did an amazing array of excellent designs based on the criteria I laid out, including the survey results we had gathered. When the surveys required major changes in our direction, he rolled with the punches and helped make it work for us. When we urgently needed materials put together for a trade show on a very tight timeframe, Jack was right there doing spectacular work when we most needed it. It is truly a pleasure working with him and I highly recommend his services.”  D. Sanders, CEO, Vision Practice Management, Inc.


TESTIMONIAL: “Your research, planning, marketing, and graphic design produced a series of promotional literature and advertisements that clearly stand out, and gets us results. We wanted 100% growth in one year but you helped us achieve a remarkable 450% growth in 90 days. You  promised  us results and we received much, much more.”  Leonard Ryan, President, RAM Computer Associates 


Shouldn’t your new logo be professional?

Shouldn’t it reflect your best image?

Shouldn’t it be more than just memorable?

Expand your business – with a marketing firm that has statistically demonstrated its competence in new business acquisition for the past 49 years! Below are five areas to watch out for and solutions to increase your reach into your marketplace.

1. No clear message – Many businesses have not yet worked out their marketing message, nor updated their logos for many years. A logo – whether a unique typeface, a monogram or a clever symbol – is your company’s first statement about its marketing position and branding. Better make it a great one! You won’t have a second chance at a first impression.

2. Hire a professional – A great logo should be a perfect blend of insight, creativity, and communication. Hiring a professional firm to develop your logo is an absolute must. Only a professional logo design firm can innovate, draw upon proven artistic communication tools, and know what will render well in any medium, large or small and print or electronic. This is not the place to try to do-it-yourself or “on-the-cheap for $99.” After all…you do get what you pay for. Remember, if you pay peanuts you often get monkeys!!!

3. Your average prospect is bombarded with many thousands of written, verbal and visual messages daily. Words, pictures, and sounds become a blur. But a well-thought-out graphic symbol can easily be remembered. We all know that the mind can draw many conclusions after one quick glance at something. To take full advantage of that fact, your new logo should convey images that help the viewer create the conclusions you want them to have about your company, corporation, product or service. Your business products must be seen as professional – NOT less!

4. As an owner, CEO, or Marketing Director – you can tell us what sales concepts and product ideas your logo must convey. Your logo will communicate your “differentiators” in the first few seconds that your prospects glimpse your logo. Our “Impression Testing” of your prospects and customers will reveal which of the designs we will create for you packs the most memorable visual punch. Research helps you know before you go. Go right — NOT wrong!

5. Now is the time to engage the professionals at Potter Marketing & Branding to create your corporate, company or product logo and branding. We can help you drive in many more qualified and closable leads that will result in sales. Just, click on Logos & Branding in the navigation bar on the top left to view many more of our award-winning logo designs. Our result driven designs are affordable!


If you’ve read this far then chances are…

you are a very good candidate for a complimentary phone consultation.

Want to be much more memorable?

Contact Jack Potter Today!