Small Business
Marketing Guidebook

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For 51+ years Potter Marketing & Branding

has created more than 1250 stellar logos

and branding for our very happy clients


Your business, to be taken seriously,

must have a professional logo

and professional branding!


Let’s face the facts. A tired logo that is decades old is not optimum. Prospective clients will draw wrong conclusions about your business from a dated logo. The same is true for an amateur logo. Both are bad for business and for your future sales growth. However, a professionally designed logo, as part of a branding program, will tell your story the way you want it told.

There are many reasons why a company keeps a logo too long, not the least of which, is the already established branding recognition, the cost of recreating it, and the cost of reprinting all of the company’s literature and signage as well as all the digital art.

Can’t afford a “One-Of-A-Kind” logo? Better think again! Ask yourself this question, “How much money is my company losing using a mediocre, dated, or bad logo? More productively, one might want to ask which symbol, tagline, or branding program will separate your business from the pack. This will be a much more positive approach than how cheaply you can buy one! Many times, bargains are not bargains at all. Don’t worry, we can transition that new logo into your branding campaign without jarring your prospects or your pocketbook.

If you went with a DIY logo last time, resist the urge this time! Hire a professional logo smith with decades of experience. At Potter Marketing & Branding we have created, in our five+ decades, logos that have stood the test of time. Some logos are more than 20 years old and cost less than you might imagine. Curious about what we can do for you? Thought so! Call us now!


Savvy CEOs Demand Pro Logos!

Call Jack PotterHe’s got the experience and listens well!

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Our new phone number is: 949.636.6382

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YES! We are passionate about our logo craft!

Potter Marketing & Branding was founded in January of 1971 and for the past 51 years has specialized in the creation of corporate logos, product logos, and branding. Our experience has gained us invaluable knowledge of what it takes to communicate your message to your potential clients. We’ll get your product or service to stand out and rise above all the noise. Done properly, your prospects will purchase from your business and… NOT your competitors! 

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TESTIMONIAL: “Your research, planning, marketing, and graphic design produced a series of promotional literature and advertisements that clearly stand out, and get us results. We wanted 100% growth in one year but you helped us achieve a remarkable 450% growth in 90 days. You promised us results and we received much, much more. Thank you, Jack!”

Leonard Ryan, President, RAM Computer Associates

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TESTIMONIAL: We recently embarked on our new comprehensive image program with Potter Marketing & Branding and we have just finished a very successful fiscal year. Your staff’s contribution has had a significant impact on Hirsch Electronics Corporation. We have seen revenue growth of over 30% annually. Potter Marketing & Branding was selected not only for its creative talents but equally for its understanding of the business side of doing business. More importantly, I felt Jack would be assertive and speak up when we were not making the best choices. Jack, you have delivered again and again.

Rob Zivney, VP Marketing, Hirsch Electronics Corporation

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TESTIMONIAL: “Jack Potter is a pleasure to work with and I highly recommend him for any creative endeavors. I have had the honor of working with Jack when I was a partner at CD Associates. Jack and his team at Potter Marketing & Branding put together a smoking HOT marketing and collateral campaign that helped to take us international…Singapore, Hong Kong, China, France, UK, Japan, India, all of South America, and Canada. We became #1 in the Americas with our CD test devices and #3 worldwide. We owe our thanks to Jack and his team for helping us become a household name in the Americas. Thank you, Jack and Potter Marketing & Branding for your professionalism and creativity! I am looking forward to working with you again! Feel free to have any prospect or client call us about your services.”

Vicki Norton, Partner & VP Marketing, CD Associates

  See many more testimonials in the REVIEWS tab above.

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Shouldn’t your new logo be professional?

Shouldn’t it reflect your best image?

Shouldn’t it be more than just memorable?

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Expand your business – with a marketing firm that has statistically demonstrated its competence in new business acquisition for the past 51 years! Below are five areas to watch out for and solutions to increase your reach into your marketplace.

1. No clear message – Many businesses have not yet worked out their marketing message, nor updated their logos for many years. A logo – whether a unique typeface, a monogram, or a clever symbol – is your company’s first statement about its marketing position and branding. Better make it a great one! You won’t have a second chance at a first impression.

2. Hire a professional – A great logo should be a perfect blend of insight, creativity, and communication. Hiring a professional firm to develop your logo is an absolute must. Only a professional logo design firm can innovate, draw upon proven artistic communication tools, and know what will render well in any medium, large or small, in print or in electronic media. This is not the place, or time to try to do it yourself or “on-the-cheap for $99.” After all…you do get what you pay for. Remember, if you pay peanuts you most often get monkeys!!!

3. Your average prospect is bombarded with many thousands of written, verbal, and visual messages daily. Words, pictures, and sounds become a blur. But a well-thought-out graphic symbol can easily be remembered. We all know that the mind can draw many conclusions after one quick glance at something. To take full advantage of that fact, your new logo should convey images that help the viewer create the conclusions you want them to make about your company, corporation, product, or service. Your logo, branding, and business products must be seen as professional – NOT less!

4. As an owner, CEO, or Marketing Director – you can tell us what sales concepts and product ideas your logo must convey. Your logo will communicate your “differentiators” in the first few seconds that your prospects glimpse your logo. Our “Impression Testing” of your prospects and customers will reveal which of the designs we will create for you packs the most memorable visual punch. Research helps you know before you go. Go right — NOT wrong!

5. Now is the time to engage the professionals at Potter Marketing & Branding to create your corporate, company, or product logo and branding. We can help you drive in many more qualified and closable leads that will result in sales. Just, click on Logos & Branding in the navigation bar on the top left to view many more of our award-winning logo designs. Our result-driven designs are affordable!

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If you’ve read this far then chances are…

you are a very good candidate for a complimentary phone consultation.

Call 949.636.6382 and ask for Jack.

Want To Be Much More Memorable?

Click “Contact ” above and let us know your needs!