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Impression Testing Graphics, Visual Images & Logos Of course a picture’s worth a thousand words, but it better be a good one. And by good we mean, one that instantly communicates exactly what you want it to and really impacts the viewer in the brief moment that you have their attention. With the flood of offerings before the public today, you only have a moment for your target audience to make an instant emotional assessment and absorb your message. One of the most important steps in the development of graphic images and logos for advertising and marketing is INSTANT IMPRESSION TESTING. Without it you can easily waste hundreds of thousands of dollars on ads that don’t work and logos no one likes or remembers. Look at the cost of a half page ad in any major publication. It’s not pennies. Why risk having that investment go down the drain on an ad that doesn’t bite or a logo that no one even glances at. Your buying public must be consulted prior to completing logos, designs and packaging strategies or you’re wasting your time and money. Impression testing is simple and powerful way to make sure you’re visuals are on the mark. All graphic images should be tested to find out: • Do they convey your intended message to the target public? • Can the message be absorbed at a glance? • How well it is remembered? • How do the public feel about the graphics? The superiority of your product or service needs to be paired with ultimate aesthetic appeal to maximize your success. People will only give a brief instant of attention to deciding which item is more appealing, yours or your competitors. Therefore your offering has to communicate instantly and correctly. If the design has hit the mark, that brief instant of attention will succeed in attracting your target market public long enough for to deliver your intended message and sell the product. The only way you can really find out if your design or artwork actually attracts and communicates properly is to survey the target market. If your first impressions stick, you can take it to the bank. |
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