Jack Potter, Founder,Creative Director and Senior Consultant.

Potter Marketing & Consulting

Potter Marketing is a consultancy focused on solving the "correct" marketing problems and building our clients' bottom lines. For 39 years Jack has helped many hundreds of companies corporations to do just that.

Many of our entrepreneural clients are much too close to the tree to see the forest. Jack helps them back up and take a look at the much bigger picture. By collaborating with our   clients we come to understand their goals and purposes and help them identify, through research surveys, their positioning, marketing strategies and tactical programs as a basis for their overall marketing plans as-well-as new product launches and updating their existing campaigns.

Potter often uncovers hidden opportunities and thousands if not millions of dollars in otherwise unrealized business profits and potential left on the table.

Most companies have realized they can only afford proven experts and state-of-the-art techniques that get predictable results says Potter. 

We rely on our ability to identify a company's strengths, weaknesses, opportunities and hidden assets, formulating a strategy and then assembling the right team of experts for superior execution. "We specialize in difficult assignments - assignments other agencies can't handle," Jack explains.

Our philosophy is to get the maximum result with the least expense and with maximum efficiency. Doesn't that sound like your philosophy too?

Testimonial  "I’d like to give you some feedback on the work you did for Balboa Water Group regarding our customer satisfaction survey. The way Potter Marketing helped us put together our request this year, gave us insights to our customer base that we haven’t had in over 4 years of running this survey. As you remember, we had been using another industry specific research / customer opinion group for our surveys and this time we had you perform our survey for this year. You helped us go beyond just “are you satisfied” to what are some of the drivers behind that satisfaction and how can we keep and win business. The rest of the executives on the team were impressed by the results and we’ve instituted some new programs because of the findings. Thanks for your creative approach to an otherwise traditional task. Feel free to use me as a reference."

Bob Spillar, VP Marketing, Balboa Water Group 

Call us and let's talk about impact and RESULTS!!!

Florida: 727.812.8982 or California: 949.636.6382