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About Us

I wised up, quit working for big ad agencies &   started my own thing!

 Welcome to Potter Marketing & Branding!

Jack Potter launched his graphic design studio in Costa Mesa, California in January of 1971. Starting with $500 in the bank and his wife 8 months pregnant with their first child, Jack quit his “safe job” as an Art Director at a very well known advertising agency and launched out on his own. Sheer guts comes to mind. Perhaps it was foolish. Maybe it was not the best time, but…he doubled his income in the next month, quadrupled it in the month after, and he hasn’t looked back since.

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Beginning as a”Design Boutique”named Bright & Shiny Design, Jack and his partner Harry, classmates from Laguna Beach High School in S. California, decided to go into business for themselves. They were brought in to solve particularly difficult creative assignments for medium and large advertising agencies in Los Angeles and Orange County, California. They both specialized in corporate logos and branding.

Jack and Harry split amicably, after a year, and Jack got busy and quickly began to grow his firm. While continuing working for many differing Ad Agencies, Jack began taking on Business to Business clients. Jack said, “I like working directly with entrepreneurs and the top-tier marketing people much better than working through a middleman.”

One day out-of-the-blue an ongoing client, Jack of Host International, phoned our Founder and asked, “Is your business an accredited Advertising Agency?” Our Jack replied, “no, not really.” The other Jack said, “Well we just fired our Ad Agency of Record for lack of results, the expense and a bad attitude. “We like working with you, he said, and we want you to be our Agency, so… go get your business accredited.” Carpe diem applied here!

I’d like to say it was great planning on my part but it wasn’t. What it was, I believe, was “world class design” and “stellar customer service” that created this opportunity. So as a result, based upon our client demand, we became a full-service Marketing & Advertising Agency. Jack didn’t look back, because he wasn’t going that-a-way.

Jack Potter, Founder & Creative Director, Award Winner’s Wall, 1990s.

Jack renamed the agency in the 1980s to J. Brooks Potter Marketing, to reflect its fuller service capabilities and then updated it once again in 2006 to Potter Marketing & Branding to emphasise its bigger branding emphasis. The agency has won over 30 national, regional and local awards for creativity and excellence along the way. More importantly than all the awards are our clients’ successes, check out the SUCCESS section above.

Potter Marketing & Branding has worked with and successfully raised revenues for over 250 companies in fields including high tech electronics, software, engineering, manufacturing, electronic testing, business to business, business to consumer, the professional service sectors and many more. Check out all 25 industry types in our INDUSTRIES section above.

Potter Marketing & Branding has grown over the years based upon our clients’ results. Most importantly, we pride ourselves on retaining lasting client relationships with clearly traceable increases in our clients’ growth. Potter Marketing & Branding has the longest track record of any “full-service” marketing firm in Orange County, California and now in Clearwater, Florida.

The PM&B Staff includes individuals with experience in a wide variety of accounts. Their multifaceted talents allow us to offer our clients the same high caliber marketing and graphic design results that are typically associated with the larger, more expensive agencies and without the usual, very high price tag. Click on Staff Bios below to see for yourself.

 Click To View Our Current Staff Bios 

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Trust Our Experience, Bank on the Results!

46 Years Of Excellence & Affordability.

 

If you have read this far…

You are a good candidate for a complimentary consultation.

Call Jack Potter Today!

 

Florida: 727.812.8982      California: 949.636.6382